Gaby Crucq - Toffulo, Sanne Knitel - Concept Code

How to create meaningful concepts


Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept.

Consumers want to experience every facet of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes vital for your success.' 'Concept Code' guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful.

This is a practical guide to effectively improve ideas, policies, products, and services. Ideal for all professionals in any field of industry and governmental organisation.



Gaby Crucq - Toffulo, Sanne Knitel boeken - Concept Code
ISBN 9789063694326
PAGINA’S 192
VERSCHENEN 30-08-2016
DRUK 1e druk
UITVOERING Zachte kaft
TAAL Engels
UITGEVER BIS Publishers BV

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